Company Profile
Company Overview
Gustave A. Larson Company is the Midwest, Plains and Mountain States leading wholesale distributor of Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, & supplies. Our business philosophy is to focus on serving the needs of our customers, with a value-added, professional and enthusiastic attitude. We have 350 team members who serve our customers in seventeen Midwest, Plains and Mountain states through our 44 locations.
Gustave A. Larson Company represents products from over 440 different leading industry manufacturers in the areas of commercial refrigeration, residential and commercial HVAC, food service, and pressure/temperature controls. We offer a full line of equipment, controls, supplies and replacement parts.
"We don’t sell anything – our customers do.
As a result, our focus is on helping them maximize their success."
Each of our conveniently located branches carries an extensive inventory of equipment and replacement parts to serve our local customer’s needs. We provide industry leading customer service levels supported with $50 million of inventory throughout our network of distribution centers and branches. Our state-of-the-art computer system links all branches on a real-time basis. Combined with our in-house truck fleet, we replenish inventory to each branch on an overnight basis. With over 50,000 SKUs in stock, we can access all of your HVACR needs, and even those hard-to-find items.
Company History
The Gustave A. Larson Company was founded in Madison, Wisconsin in 1936 as a supplier to the refrigeration trade. Gus Larson immigrated alone at the age of 16 from his home in Gothenburg, Sweden in the early 1900s. While working as a refrigeration mechanic in Chicago, he saw the need for local refrigeration parts depots. He founded the Gustave A. Larson Company as a refrigeration parts jobber in 1936 at a small store front in Madison, Wisconsin. As the Company flourished, he quickly opened up branches throughout the State of Wisconsin in Milwaukee, Oshkosh, Appleton, Green Bay, Wausau, and Eau Claire, and Rockford, Illinois. By the early 1960s, he was operating 20 locations in Illinois, Iowa, Wisconsin, and Florida.
Still family owned and operated, we have grown to be the Midwest’s leading wholesale distributor of Heating, Ventilation, Air Conditioning and Refrigeration (HVACR) equipment, parts and supplies. The Company now has 44 locations serving customers in Illinois, Minnesota, Wisconsin, Iowa, Indiana, Kansas, Missouri, Michigan, Nebraska, Colorado, Utah, North Dakota, South Dakota, and Kentucky.
Each of our conveniently located branches carries an extensive inventory of equipment and replacement parts to serve our local customer’s needs. We provide industry leading customer service levels supported with our $50 million inventory throughout our network of distribution centers and branches. Our state-of-the-art computer system links all branches on a real-time basis. Combined with our in-house truck fleet, we replenish inventory to each branch on an overnight basis. With over 50,000 SKUs in stock, we can access all of your HVACR needs, and even those hard-to-find items.
(back to the top)
Through the Years – Store Openings
1936 – Gus Larson opens up the doors in Madison, Wisconsin
1937 – Rockford, Illinois
1939 – Milwaukee, Wisconsin
1941 – Green Bay, Wisconsin
1945 – Wausau, Wisconsin
1948 – Eau Claire, Wisconsin
1958 – Appleton, Wisconsin
1969 – New Berlin, Wisconsin
1975 – La Crosse, Wisconsin
1982 – Mason City, Iowa
1983 – Minneapolis, Minnesota
1984 – Duluth, Minnesota
1984 – St. Paul, Minnesota
1985 – Bloomington, Minnesota
1988 – Rochester, Minnesota
1993 – Sioux Falls, South Dakota
1993 – Waukegan, Illinois
1995 – Fargo, North Dakota
1997 – Pewaukee, Wisconsin
1998 – Buffalo Grove, Illinois
1999 – Melrose Park, Illinois
1999 – South Holland, Illinois
1999 – Elgin, Illinois
1999 – Evansville, Indiana
1999 – Vincennes, Indiana 2001 - Broadview, Illinois
2002 - Chicago, Illinois
2003 - Arlington Heights, Illinois
2003 - Bismarck, North Dakota
2003 - Colorado Springs, Colorado
2003 - Cedar Rapids, Iowa
2003 - Denver, Colorado
2003 - Des Moines, Iowa
2003 - Fort Collins, Colorado
2003 - Grand Island, Nebraska
2003 - Grand Junction, Colorado
2003 - Idaho Falls, Idaho
2003 - Lincoln, Nebraska
2003 - Omaha, Nebraska (S 137th Cir)
2003 - Omaha, Nebraska (J Street)
2003 - Pueblo, Colorado
2003 - Rapid City, South Dakota
2003 - Salt Lake City, Utah
2003 - St. Cloud, Minnesota
2003 - St. George, Utah
2006 - Orem, Utah
2008 - Kansas City, Kansas
2009 - South Bend, IN
2009 - Indianapolis, IN
2009 - Fort Wayne, IN